Curriculum Vitae

Melina Laird

Operations, Administration, & Digital Systems
Montréal, QC

Professional Summary

Operations and digital systems professional with a B.Sc. in Computer Science and experience supporting small businesses across HR, wellness, real estate, and technology. Skilled in coordinating daily operations, implementing business systems, managing websites, improving workflows, and developing procedures and training resources. Comfortable working directly with business owners, coordinating staff and external partners, and taking ownership of projects from planning through implementation and ongoing support.

Core Skills

  • Operations & Administrative Management
  • Project & Workflow Coordination
  • Staff Scheduling & Contractor Coordination
  • Business Systems Implementation & Administration
  • Process Improvement & Workflow Automation
  • SOPs, Training & Process Documentation
  • Client & Stakeholder Communication
  • Vendor & Software Evaluation
  • Invoicing & Financial Administration
  • Website Management, SEO & Analytics

Professional Experience

Operations & Digital Systems Specialist

ConnectsUs HR / SiennaHR
August 2023 – Present | Part-time Contract

  • Built the SiennaHR WordPress website from scratch in collaboration with business owner, and continue to manage content, updates, technical maintenance, and troubleshooting.
  • Maintain the existing ConnectsUs HR website and manage SEO across both websites, including keyword research, meta descriptions, redirects, indexing, page structure, site performance, and technical improvements.
  • Implemented Jira to organize projects, recurring tasks, deadlines, and internal workflows.
  • Develop and maintain website administration guides, SOPs, and troubleshooting documentation to standardize recurring tasks and simplify ongoing maintenance.
  • Evaluate and recommend business software, digital tools, and process improvements based on operational needs.
  • Administer business accounts and user access, including permissions, email aliases, shared inboxes, and account setup or removal.
  • Record sales receipts and prepare and send client invoices using QuickBooks.
  • Coordinate day-to-day administration, client communications, newsletters, documentation, and operational follow-ups.

Operations, Web & Social Media Coordinator

Kor Équilibre
November 2025 – Present | Part-time Contract

  • Work closely with the owner to coordinate operational priorities, ongoing projects, staff communication, and day-to-day business needs.
  • Selected and implemented a new booking system, including gathering team requirements, evaluating platform capabilities, coordinating with vendor representatives, and overseeing implementation.
  • Trained staff on the new booking system and developed front-of-house guides covering appointment bookings, practitioner availability, service add-ons, and common procedures.
  • Coordinate schedules for massage therapists, kinesiologists, and osteopaths, including availability, time off, room bookings, and ensuring scheduled hours align with contract terms.
  • Manage the Shopify website, including product listings, content updates, technical troubleshooting, and the development of a team directory and custom team profile template.
  • Manage website SEO, including keyword research, meta descriptions, Google Search Console, indexing, site structure, and technical improvements.
  • Manage social media content and coordinate digital marketing activities.

Operations & Client Care

Bronwyn Bertles PREC
November 2025 – Present | Part-time Contract

  • Coordinate listing and transaction administration, including listing preparation, offers, subject removals, addendums, cancellations/re-listings, closing documentation, and client next steps.
  • Implemented Jira to track transactions, administrative tasks, deadlines, and follow-ups, including automating recurring workflows.
  • Coordinate with clients, real estate professionals, lawyers/notaries, strata contacts, and administrative teams to collect documents, obtain signatures, and keep transactions moving.
  • Developed a comprehensive administrative guide, standardized email templates, and reusable Canva templates to improve consistency and simplify recurring tasks.
  • Built the business website from scratch using Lofty with input from the owner, and manage ongoing content updates, SEO, and website maintenance.
  • Prepare and maintain transaction documents, strata records, WEBForms kits, client files, and calendar.
  • Create marketing and client materials, including brochures, presentations, social media content, traffic/activity reports, and CMAs.
  • Maintain business systems, shared files, Google Workspace, CRM tools, and digital workflows while recommending improvements to recurring processes.

Quality Assurance Analyst

Bread & Butter IO
April 2020 – December 2022 | Full-time

  • Designed, developed, and maintained a customizable internal web application using ASP.NET, enabling the QA team to test and demonstrate features of the company’s JavaScript library.
  • Conducted cross-browser and operating system testing across Windows and macOS, including Safari, Chrome, Edge, Internet Explorer, Opera, and Firefox.
  • Coordinated regression testing, tracked software defects, and managed testing tasks using Jira.
  • Conducted API and integration testing using Postman and related tools.
  • Worked with developers and non-technical teams to communicate issues, coordinate testing priorities, and support product improvements.
  • Created internal testing documentation, procedures, and troubleshooting resources.
  • Helped coordinate testing sprints and supervised an intern, including delegating testing responsibilities.

Education

Bachelor of Science
Specialization in Computer Science

University of Western Ontario – 2015 – 2019

Technical & Business Tools

Productivity, Communication & Scheduling

Google Workspace, Microsoft 365, Slack, Zoom, Microsoft Teams, Acuity Scheduling, Zoom Scheduler

Web & CMS

WordPress, Shopify, Wix

Analytics & Search:

Google Analytics 4, Google Search Console, Bing Webmaster Tools

Project, Workflow & Automation:

Monday.com, Jira, Asana, Trello, Zapier

Marketing & Design

Canva, Constant Contact, Mailchimp

Documents & business systems:

DocuSign, Adobe Sign, QuickBooks

Industry platforms:

CREA WEBForms, Paragon, Touchbase, Jane

Languages

English – Fluent
French – Currently studying through Francisation Québec (Level 3)